Alphamarque sells products at very competitive prices, to help with mobility and easier living. Many items are rarely found in shops and many might not have even been seen before. There could be a products that may make all the difference to someone's life by helping with their daily living.

Alphamarque was founded in 1990 as a private company. Its mission statement is to create a retail network of shops and mobile showrooms to sell thousands of products that will help with easier living for those people who may be elderly or disabled. The company prides itself on offering all its customers helpful advice and product information to assist with product choice together with a high standard of service at all times.

The company’s sales strategy at the outset was devoted to building product awareness by taking products in to people’s homes where customers could " try before they buy". This style of retailing evolved into the creation of professionally merchandised retail shops where the public could see an ever-expanding range of products.

At the present time there are shops at The Galleria Outlet Centre, Hatfield, Hertfordshire and in Colchester Town Centre, Essex as well as mobile showrooms covering London North, Hertfordshire, Essex, Middlesex, Buckinghamshire and parts of Cambridgeshire and Suffolk.